In the first quarter of 2023, gaming revenue is growing at an annual rate of 15.5 percent, according to AGA. As a gaming manager, you have many roles. One is to market your casino and capture some of this available revenue share.

However, marketing a casino with the sea of options available in today’s digital world can be difficult. That’s why Gable likes to keep you aware of what’s hot and what’s not. One of the hottest trends in casino marketing right now is digital window transparent displays.

What are digital window transparent displays?

Digital window transparent displays are a signage solution that uses clusters of LED lighting arranged in a grid. The empty spaces between allow light to pass through. That’s where the magic happens and ups the ante for casinos looking to level up their digital signage.

This article sheds light on why our casino managers and marketers are loving new digital display solutions.

1. A transparent LED window display screen that grabs attention without blocking the view.

Unlike digital signage which is solid and usually only seen on walls, digital window transparent displays have a unique LED layout. This design makes them perfect for windows and openings where visibility is desired from inside and outside.

Since many casinos are open 24/7, this kind of visibility and security make them a win. Sightlines are kept, allowing staff to see what’s happening outside around the clock. And because these displays use LED lamps, they can run constantly without losing quality or brightness.

Given their ultra-high brightness, these displays can grab attention from a distance and increase foot traffic. They allow you to display dynamic content, such as videos, animations, and live updates. This can attract attention and create a big impression.

These digital window transparent displays come in different sizes, but all of them can produce vibrant graphics. The brightness can be adjusted for indoor and outdoor use, giving the best visibility even in bright sunlight. So whether your casino is in sunny California or has less daylight like the Washington Indian Casinos, the variable brightness feature of transparent displays won’t let you down.

And if you’re concerned about a dim appearance, don’t be. The LED clusters create a seamless visual, giving the look of a solid surface. These LEDs are considerably brighter than LCD screens giving casinos the best chance to attract foot traffic from a distance or entice players across the casino floor.

2. Get the versatility you want with the integration you need from a digital window display.

With digital transparent displays, you can customize them to fit your needs. From simple static messages to complex video ads, transparent displays can handle it all — inside and outside the casino.

Depending on the configuration of the space and content plan, multiple displays can stand alone or be connected to form a larger display. They don’t have to be physically touching, to create a large display. This gives you plenty of options for integrating the displays into your existing floor plan. No costly modifications or renovations are needed, and they can complement your existing architecture.

Some of our favorite uses of digital window transparent displays include glass-front restaurants and sportsbooks that can be beautifully transformed. They can showcase visually enticing menu items, special events, and promotions.

Digital window transparent displays also benefit casino and hotel lobbies. They engage visitors with exciting visuals and wayfinding. This creates a uniform experience for your visitors.

3. An LED window display that saves you money and generates revenue.

Compared to traditional ad methods, such as billboards or print media, these displays can be updated easily and quickly with new content. This reduces the costs associated with printing and installation. The flexibility allows you to adapt your marketing strategies and promote different offerings based on changing events or seasons.

Once installed, transparent displays require minimal maintenance, resulting in additional savings.

Many of Gable’s casino clients offset the cost of the displays by generating ad revenue. They use a mixture of dayparting ad slots, Digital Out-of-Home (DOOH) media networks, and internal promotions.

Glass storefronts and dividers are an excellent use of ad space. For example, MGM maximized a huge glass storefront in its rewards location with a digital transparent display. This allowed them to show promotions to attract new members.

4. Enjoy digital window transparent displays that are quiet and will keep your customers happy.

Unlike traditional LED displays that require cooling fans, digital window transparent displays feature a design that dissipates heat. As a result, there’s no need for fans, cutting down on clutter and noise. And, of course, fewer distractions from heat and noise allow players to focus on gaming and dining.

5. Digital window transparent displays are lightweight and easy to install.

Digital transparent displays are lightweight and have typical power needs. This makes them easy to install. Casino property owners can hang the transparent displays from ceilings and facades. No extra structural reinforcement or large installation crews are needed. That means minimal disruption to your casino’s daily operations and reduced installation costs, thanks to its simplicity.

Outdoor signage can take a beating from wind, rain, and heat. You don’t need to worry about this with digital window transparent displays. They are installed and operated inside where it is cool and dry. And if your digital window transparent display does run into an issue, as all technology does, they also come with warranties. Repairs and replacements will be covered if needed.

Upgrading your casino signage can be hard. But digital window transparent displays may be the right solution.

Digital window transparent displays are a great way for casino managers to attract new customers and generate revenue. Their visibility, flexibility, ease of installation, quiet operation, and cost-savings make them a powerful marketing tool. Casinos investing in this technology will surely reap the rewards for years to come. Get started on your path to stand out in a crowded market.

For more info about digital window transparent displays or help with your casino signage needs, email Michele Bass: michelebass@gablecompany.com

About Gable

Gable has been a leader in visual communications for 40+ years. We connect people, places, and brands for casinos and hospitality brands, real estate developers, retail environments, and commercial markets across the US. Our capabilities cover a wide range. These include strategy and design, signage and fabrication, digital displays, and AV. We also provide installation, integration, client services, and managed care. For more information: www.gablecompany.com or 800-854-0568.