Digital Signage Enhances the Detroit Skyline

Back to Blog

Share This Post

In an article written for the thousands of visitors at the 2016 North American International Auto Show, hosted at the Cobo Center in Detroit, Gable’s work for the convention center was touted as a revenue generator in the form of a “massive, high-tech welcome mat.”

As part of an enormous $299 million expansion plan for the Cobo Center, the Detroit Regional Convention Facility Authority hired Gable in 2015 to install two large digital displays outside of the facility.

Gable conceptualized, fabricated and installed a custom-designed, high-brightness LED display measuring 35 feet tall and 160 feet wide, overlooking W. Jefferson Avenue on the east side of the convention center. The 6,000-square-foot display can now be seen in the distance when the city skyline is shown on Detroit nightly news. Also at the Cobo Center, Gable installed a 3,000-square-foot LED display at the corner of Washington and Congress streets outside of the Cobo Center.

The larger screen changes the Detroit Skyline, explained Thom Connors, former general manager of the Cobo Center. “It’s like Las Vegas right here in downtown Detroit,” Connors said. “The board has incredible resolution.”

The smaller screens “present an opportunity for shared revenue streams for Cobo Center and its clients”, according to Connors. “We want to be as creative as we can in supporting and assisting our clients in generating revenue. This has certainly been the most innovative way we’ve been able to do that,” Connors said in the article.

To read more about what Gable’s visual solutions do for the Cobo Center, visit A Sign of the New Era for Cobo Center.

See our portfolio for more projects.

More To Explore

Schedule Consult

This field is for validation purposes and should be left unchanged.