Experiential transformations continue to be a driving force in retail spaces, and digital integration has evolved from being a nicety to a necessity. From big box retailers to car rental service counters and specialty stores of all shapes and sizes, interactive and artistic elements catalyze an emotional connection with consumers and drive bottom-line results.
Contrary to some beliefs, physical retail space is not going anywhere. People still want to gather, interact with products, and have instant gratification by walking out of a store with their purchase. But the vision of the physical space and how consumers interact with that space has dramatically shifted.
