Puma endeavored to create a marquee retail location by integrating technology, art, and music at their Puma NYC Flagship store. They understood the need to compete with other flagship stores on 5th Avenue and presented their vision of a more agile and interactive space. The goal was to provide an elevated shopping experience that fuses lifestyle and sports with modern technology.
Gable collaborated with the Puma team and partners to deliver a world-class retail experience. Gable was commissioned to bring this space to life by strategizing, fabricating, installing, integrating, and managing end-to-end solutions.