Inside the creation of T. Rowe’s Camden Yards scoreboard sign

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By Garrett Dvorkin
Baltimore Business Journal

T. Rowe Price Group Inc. definitely shed its quiet company image with the new scoreboard sign at Oriole Park at Camden Yards. The interactive sign screams “Look at me” with thousands of mini LED lights, an energy bar that can measure crowd noise and a color-changing border that allows the Orioles to display anything from a sonic boom to flaming mountains.

Gable, the company behind Baltimore’s iconic Domino Sugar sign, isn’t exactly known for being subtle.

Paul Gable, the company’s CEO, said he wanted to create a technical masterpiece with its T. Rowe sign (Nasdaq: TROW) and make something his employees would be proud to see when they watch games at the stadium. He even took his employees and their families, more than 200 people, to an Orioles game a couple of weeks ago to celebrate the new sign.

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