BALTIMORE, MD, August 26, 2025 — Gable, a visual communications company, partnered with Urban Edge Properties to implement a sweeping digital transformation at Bergen Town Center. The end-to-end project replaces traditional static displays with a fully integrated, immersive digital signage ecosystem designed to engage shoppers, improve navigation, and create new revenue streams for advertisers.
The installation, designed and built by Gable, features a 28-foot-tall LED elevator wall display, a 33-foot-diameter curved LED ring suspended from the ceiling, and a network of interactive kiosks and directories strategically placed throughout the property.
Driven by Urban Edge’s mission to modernize its high-traffic retail destinations, the initiative goes beyond aesthetics to deliver a scalable retail media network that blends massive visual impact with advertiser-friendly functionality.
”From the very beginning, Gable Visual Communications demonstrated an exceptional commitment to quality design and craftsmanship through creative vision, attention to detail, and expertise,” said Jaya Daniel, Senior Director of Marketing at Urban Edge. “They listened carefully, engaged thoughtfully, and consistently offered solutions that aligned with our goals, helping us to create spaces and experiences that resonate with everyone who visits Bergen Town Center.”
In collaboration with architectural firm Cooper Carry, Gable engineered a custom, architecturally integrated platform that maximizes visibility without compromising the property’s design. This turnkey system also provides Urban Edge with a repeatable framework for deploying similar solutions across its other premier properties, ensuring consistent quality, pricing, and technical specifications.
The transformation continues to deliver evolving results: Advertising ROI is serving as a pivotal driver of the overall success formula.
“Bergen Town Center is a model for how forward-thinking retailers can reimagine their spaces,” said David Chapman, Senior Solutions Consultant at Gable. “When design, technology, and strategy align around a shared desire to improve the guest experience, the results can redefine an entire retail journey.”
The project underscores the value of collaboration in creating retail spaces that inspire and perform. Building on its success with Urban Edge Properties, Gable welcomes the opportunity to collaborate on transformative retail experiences nationwide.
About Gable
Gable has led the visual communications industry for more than 45 years. Its team is passionate about elevating how people perceive, interact with, and remember brands, buildings, and places. With a rich legacy of blending the timeless artistry of traditional signs with the dynamic possibilities of video displays and integrated AV systems, Gable delivers solutions that inspire and perform. For more information, visit www.gablecompany.com or call 800-854-0568.
