Comprehensive Resource Shows Retailers How to Monetize Every Aisle, Storefront, and Digital Display
BALTIMORE, MD — Gable, a leading provider of integrated signage and marketing solutions, today announced the release of “A Retailer’s Guide to Harnessing the Power of Retail Media Networks: In-Store Marketing,” a comprehensive 40-page resource guide designed to help retailers capitalize on new revenue opportunities through in-store digital advertising. The guide addresses the growing demand among both established and emerging retailers seeking to implement or enhance their retail media network strategies to reach buyers at all stages of their purchasing journey.
While digital out-of-home (DOOH) advertising focuses on reach and visibility across large audiences, retail media networks bring digital sophistication directly to malls, storefronts, and individual aisles, creating a high-value media channel that merges advertising, data, shopper experience, and in-store technology into one cohesive system.
“A retail media network is the sum of all parts. It is only successful when the sum of all parts comes together and works as one engine,” said Ross Hancock, Senior Vice President at Gable. “At Gable, this philosophy is embedded into every RMN we help design, deploy, and maintain.”
