Transform Holiday Shopping Traffic Into Revenue With Strategic Retail Displays
This year, the holiday season presents an even greater opportunity for retailers. Consumers are predicted to spend an additional $25 billion on holiday shopping in November and December compared to 2023, according to The National Retail Federation’s (NRF) annual holiday forecast.
For multi-location retailers, the key to capitalizing on this windfall is creating an immersive and engaging in-store customer experience. There’s no better way to reap the rewards than by incorporating well-designed, high-quality holiday retail displays that showcase your products in their best light, leave a lasting impression on customers, and drive sales.
Here are five strategic ways retail displays can elevate your brand and boost your holiday revenue this year:
1. Create an Immersive Brand Experience with Cohesive Retail Display Design
The holiday season is your chance to tell your brand’s story in a way that resonates with the festive spirit while maintaining your unique identity. Utilize a mix of floor, wall, and hanging displays to create a cohesive, 360-degree brand experience.
The key is consistency across all locations, ensuring that whether a customer walks into your store in Las Vegas or Miami, they’re greeted with the same captivating brand experience. This consistency not only reinforces brand recognition but also creates a sense of reliability and professionalism that can significantly influence luxury purchasing decisions.
“I think we’ll see broader promotional activity now than last year,” said NRF president and CEO Matthew Shay, referencing more targeted sales and promos around specialty and luxury goods. “Promotions will be more targeted and personalized for individual consumers based on needs and interests.”
Adder InStore Displays, for example, are built for customization, easy message swapping, and accessory add-ons. Numerous sizes give you the power to personalize your brand and retail experience year-round. Swedish innovation, sleek style, and guaranteed results, combined with Gable’s North American presence and customer-focused delivery, make Adder retail display systems the choice of the world’s most successful and recognizable brands.
2. Leverage Interactive Displays to Increase Engagement and Dwell Time
In today’s complex retail ecosystem, customers crave experiences that seamlessly blend the physical and digital worlds. Interactive displays offer a perfect solution, engaging customers and encouraging them to spend more time in your store and increasing ticket size.
Consider implementing touchscreen kiosks that allow customers to explore your full product range, check inventory across locations, or even visualize products in different settings.
In partnership with GEENEE, Gable offers retailers and brands augmented reality (AR) displays with a range of features designed to revolutionize how customers interact with your brand. For example, you can allow customers to instantly see themselves in your latest collections without the hassle of physical changing rooms.
3. Utilize Strategic Product Grouping to Boost Cross-Selling
The art of product placement can significantly impact your holiday sales figures. This year, use your retail displays to create strategic product groupings that encourage cross-selling and upselling.
For example, a sporting goods store might create a “Winter Sports Essentials” display that pairs ski equipment with related accessories, apparel, and safety gear. In cosmetics, consider creating gift set displays that combine complementary products, making it easy for customers to choose complete packages. Auto dealerships can group vehicle-specific accessories and maintenance products near relevant car models, prompting add-on purchases.
This approach increases the average transaction value and provides value to customers by presenting curated solutions to their needs.
4. Implement Dynamic Digital Signage for Real-Time Promotion
The holiday shopping season is dynamic, with trends and inventory levels changing rapidly. Digital signage allows you to keep pace with these changes, updating promotions, highlighting best-sellers, and managing inventory across all your locations in real-time.
Use digital displays to showcase limited-time offers, countdown timers for flash sales, or even user-generated content featuring your products. This real-time capability allows you to be agile in your marketing approach, quickly adapting to customer behavior and market trends as they emerge.
For multi-location retailers, centralized control of digital signage ensures message consistency while allowing for location-specific customization when needed.
5. Design Retail Displays That Make Shopping Easy
During the busy holiday season, customers value efficiency in their shopping experience. Well-designed retail displays can be intuitive wayfinding tools, guiding customers through your store and toward key product categories or promotional areas.
Consider using color-coded zones, clear category signage, and strategically placed directional displays to create a logical flow through your space. This enhances the customer experience and ensures that high-margin or promotional items receive maximum visibility.
For large retailers like auto dealerships or sporting goods stores, this could mean creating distinct “neighborhoods” within the store, each with its own theme and product focus. Cosmetics retailers might organize displays by product type, skin concern, or brand, with clear pathways between each section.
Ready to Elevate Your Holiday Retail Strategy?
Contact Gable today to discuss your holiday retail display system needs.
With many of our products available within 2-3 weeks, we can help you maximize sales during the heavy shopping season. Our expert team will work with you to create custom solutions that align with your brand, engage your customers, and drive sales across all your locations.
About Gable
Gable has been a leader in visual communications for over 40 years. We are passionate about elevating how people perceive, interact with, and remember brands, buildings, and places. With a rich legacy in blending the timeless artistry of traditional signs with the dynamic possibilities of video displays & integrated AV systems, Gable continues to shape the future of visual communications. For more information, visit www.gablecompany.com or call 800-854-0568.
