Visual Strategies to Increase Direct Booking Opportunities
Your Guide to Visual Communications That Support Hospitality Performance
As competition grows and margins tighten, casinos, hotels, and resorts face constant pressure to protect booking revenue and strengthen guest relationships. Pricing and digital marketing matter, but the on‑property experience often determines whether guests return and whether they book directly.
Visual communication plays a critical role in that experience. It shapes first impressions, builds trust, and reinforces value at every touchpoint.
According to ZUZU Hospitality, direct bookings generate up to 60% higher revenue per stay compared to OTA reservations, driven by longer visits, room upgrades, and increased on‑property spending.
To help casino-hotels evaluate these opportunities, we created a practical checklist focused on how visual communication strategies, such as environmental branding and on-property messaging, support direct booking performance. It highlights key areas where small improvements can:
- reduce friction
- reinforce loyalty
- protect margins without relying on third-party channels.
Download the checklist below to uncover opportunities to strengthen direct bookings across your property.
Download The Checklist
About Gable
Gable has led the visual communications industry for more than 45 years. Its team is passionate about elevating how people perceive, interact with, and remember brands, buildings, and places. With a rich legacy of blending the timeless artistry of traditional signs with the dynamic possibilities of video displays and integrated AV systems, Gable delivers solutions that inspire and perform. For more information, visit gablecompany.com or call 800-854-0568.
