Fresh insights from InfoComm 2025 reveal how forward-thinking retailers are turning screens into profit centers and customer magnets.
By Rich Gue, Product Manager at Gable
InfoComm 2025 wasn't just another trade show. It was a glimpse into the future of retail engagement.
Walking the show floor in Orlando, FL, one thing became crystal clear to me: the most successful retailers are no longer just selling products; they’re creating immersive, data-driven experiences that turn every screen into a strategic asset.
If you’re wondering how to stay competitive in an increasingly digital retail landscape, the innovations I witnessed at InfoComm offer a roadmap. Below, I share my four key takeaways: breakthrough trends that savvy retailers are already implementing to drive revenue, enhance customer experience, and gain a competitive edge.
1. Retail Media Networks: Turn Your Screens Into Revenue Generators
The Innovation
Retailers are transforming from product sellers into media companies by launching Retail Media Networks (RMNs), in-store digital screen networks that serve targeted advertisements and branded content. Instead of static signage, your displays now feature dynamic promotions from shelf brands, tailored to the time of day, audience demographics, or real-time inventory levels. This creates a powerful new revenue stream while delivering more relevant content to shoppers.
Actionable Takeaways
- Audit your current screen inventory: Map every digital display in your stores and calculate potential advertising revenue
- Partner strategically: Reach out to your key suppliers about co-op advertising opportunities on your digital network
- Start small, scale smart: Pilot RMN capabilities on high-traffic displays like checkout screens and aisle endcaps before expanding
- Invest in data integration: Ensure your screens can serve personalized content based on customer data and shopping patterns
2. Next-Generation LED: Crystal-Clear Displays That Slash Energy Costs
The Innovation
Direct-view LED video walls now achieve pixel pitches as fine as 0.5–0.6mm, delivering crystal-clear images without visible LED gaps. The real breakthrough is MIP (Micro LED in Package) technology, an advanced packaging that enables tighter LED grouping and nearly seamless surfaces. These advances deliver dramatic improvements in image quality while reducing energy consumption by approximately two-thirds.
Actionable Takeaways
- Calculate your ROI: Factor reduced energy costs into your display upgrade decisions, as new LED technology pays for itself faster than ever
- Plan for premium installations: Ultra-fine pitch displays are ideal for luxury retail environments and locations where customers view screens up close
- Consider total cost of ownership: Higher upfront costs for advanced LED are offset by lower energy bills and reduced cooling requirements
- Future-proof your installations: Invest in displays that can handle HDR content and high-brightness requirements for outdoor or window displays
3. Transparent LED Displays: Transform Windows Into Dynamic Marketing Tools
The Innovation
Transparent LED glass displays can showcase vibrant content while allowing customers to view products behind the glass. When content backgrounds go black, the display becomes completely transparent. Picture a wine display case that showcases animated vineyard content, then fades to reveal the actual bottles. Or storefront windows that captivate passersby with branded content, then become transparent to showcase merchandise, turning every window into a dynamic marketing tool.
Actionable Takeaways
- Evaluate high-impact locations: Consider transparent displays for storefront windows, product showcases, and premium merchandise displays
- Plan dynamic content strategies: Create content that alternates between promotional messaging and transparent product reveals
- Test customer response: Pilot transparent displays in select locations to measure impact on foot traffic and sales
- Partner with creative agencies: Work with content creators who understand how to leverage the unique capabilities of transparent displays
4. LED Architecture: Turn Your Entire Space Into a Media Canvas
The Innovation
LED technology is evolving beyond traditional panels into architectural elements. Custom LED tiles can now clad walls and ceilings, creating immersive environments that transform throughout the day while blending seamlessly into your store’s design.
Picture a retail facade that appears as natural wood during the day, then transforms into a dynamic media canvas after hours. Or interior walls that provide ambient lighting and subtle branding without looking like giant television screens.
Actionable Takeaways
- Think beyond screens: Consider how LED architecture could enhance your brand environment, not just display content
- Plan for dual functionality: Design LED architectural elements that serve as both ambient lighting and promotional displays
- Factor in permits and regulations: Work with architects and local authorities early when planning LED architectural installations
- Budget for custom content: Architectural LED requires specialized content designed for environmental integration
What This Means for Your Business
The retailers winning in 2025 understand that digital signage isn’t just about displaying information—it’s about creating experiences, generating revenue, and building deeper customer connections. The innovations showcased at InfoComm prove that the technology is ready. Are you?
Here’s What You Can Do:
- Assess your current digital signage strategy: How well are your existing displays driving business outcomes?
- Identify quick wins: Which of these innovations could deliver immediate ROI in your highest-traffic locations?
- Plan your technology roadmap: How will you phase in new capabilities while maximizing your existing investments?
- Build the right partnerships: Connect with technology partners who can help you implement these innovations effectively
The future of retail engagement is already here, and it’s more accessible than you might think. The retailers who act on these insights now will be the ones setting the standard for InfoComm 2026.
Ready to explore how these digital signage innovations could transform your retail strategy? Contact Gable to discuss how we can help you turn these insights into action.
About Gable
Gable has been a leader in visual communications for over 40 years. We are passionate about elevating how people perceive, interact with, and remember brands, buildings, and places. With a rich legacy in blending the timeless artistry of traditional signs with the dynamic possibilities of video displays & integrated AV systems, Gable continues to shape the future of the built environment. For more information, visit gablecompany.com or call 800-854-0568.
