Case Study: Simon Property Group

Challenge:

Simon Property Group, a leader in retail development, wanted to evolve its in-mall advertising into a full-scale retail media network across 45+ locations. The goal: deploy a system of kiosks and digital signage that could serve both advertising and wayfinding functions, support multiple tenants, and operate seamlessly at scale. This required precise ADA compliance, integration with existing infrastructure, and coordination with content platforms, while still preserving the visual identity of each mall environment.

Solution:

Gable partnered with Simon Media Ventures to co-develop a forward-thinking Retail Media Network (RMN) strategy. Over a decade-long collaboration, Gable deployed 650+ interactive kiosks and 1,200+ digital endpoints, many with ultrasonic motion sensors that dynamically switched displays from advertisements to wayfinding when shoppers approached.

Gable conducted on-site walkthroughs at each property to validate installation sites, measure doorframes, and ensure ADA-required clearances, such as 48 inches of floor space on both sides of kiosks. The team coordinated late-night installation schedules to minimize disruption, handled shipping logistics, and ensured power/data readiness with Simon’s mall teams.

Technically, Gable enabled seamless integration with Simon’s existing CMS, Broadsign, preloading software onto media players to allow Simon’s internal team to manage ad content directly. Gable also advised on endemic vs. non-endemic advertising, helping Simon avoid conflicts with in-mall tenants and maintain a harmonious digital experience.

Results:

Simon now operates one of the largest RMNs in the U.S., offering flexible, responsive digital content across its national portfolio. The network is supported by Gable’s proprietary Automate ERP and a 6,000+ technician field service network, ensuring consistent uptime. The system is capable of delivering localized content, collecting analytics via camera vision, and adapting to new shopper behaviors, all while respecting architectural and brand integrity across diverse properties.