Case Study: PUMA

Challenge:

PUMA aimed to unify its brand identity and customer experience across 120+ retail locations in the U.S. and Canada. However, physical store formats varied widely—from outlet malls and indoor centers to historic buildings and flagship stores. Standard screen mounts didn’t fit these environments, and ceiling heights and window placements differed at nearly every site. PUMA also needed support for event-driven digital content, such as livestreams, athlete appearances, and branded broadcasts—all while keeping costs and disruption low.

Solution:

Gable developed custom telescoping mounts that could adapt to each store’s unique ceiling height and structural layout, preserving visual consistency even when the building conditions varied significantly. Gable provided alternate hardware or layout solutions in locations where mounting wasn’t feasible, always aligning with PUMA’s premium aesthetic.

To manage the rollout, Gable divided the project into six geographic zones, beginning with stores near their headquarters. This zone-based deployment strategy allowed teams to identify and resolve installation challenges close to home before scaling to distant regions.

On the content side, while PUMA’s internal team managed most of the programming, Gable enabled more robust experiences by ensuring compatibility with PUMA’s Samsung MagicInfo CMS. These experiences included:

Live Streamed soccer team calls from Europe
Formula 1 racer introductions with synced video backdrops
Coast-to-coast fitness broadcasts and VIP events
Integration of backlit lightboxes and interactive displays at select flagship stores

Results:

PUMA now enjoys a unified and modern in-store digital experience that matches its global brand standard—even in architecturally challenging environments. Shoppers engage with content that’s immersive and memorable, while store managers benefit from a robust and flexible technical infrastructure. The system is easily scalable, maintainable, and adaptable for future campaigns or retail expansion.