Baltimore-based company has installed new digital signage at M&T Bank Stadium for 2015 season
Baltimore, Md.– Gable, creator and provider of world-class digital displays and media solutions for the built environment, recently installed a new digital signature piece that brings attention to the M&T Bank brand identifying M&T Bank Stadium, the home of the Baltimore Ravens.
Working with the Baltimore Ravens, M&T Bank launched their new brand and Gable was asked to provide solutions for a larger, brighter, and unique dynamic signage display. Gable answered the call and began working on several optional solutions to meet both the needs of the Ravens and M&T Bank. Just in time for the Ravens’ 2015 home opener on September 27, 2015, Gable has installed a new signature piece identity identifying M&T Bank Stadium above the two end zone scoreboards. The display a brilliant colored, animated digital display along with illuminated LED letters replacing the older letters that have identified M&T Bank Stadium since M&T Bank earned the naming rights to the stadium in 2003. To create a dynamic solution, a brilliant 5’ x 67’ LED Digital Display by Gable was recommended and was incorporated as the signature piece of the main M&T Bank Stadium identity. The digital display signature piece allows the stadium content operators complete control to create dynamic, colorful, and animated content that highlights the M&T Bank identity.
The project marks the second time Gable has been called upon to provide a unique solution at M&T Bank Stadium. In 2003, the Maryland Stadium Authority, along with the Baltimore Ravens and M&T Bank, selected Gable as the primary contractor to implement the re-branding of Ravens Stadium. Gable produced the (4) primary Identity signs on the exterior of the stadium in 2003.
As an award-winning provider of digital displays, audiovisual and media; signs and architectural elements; and lighting solutions, Gable helps its clients attract, connect, engage, and direct people through effective visual communications. Based in Baltimore, MD, Gable is expanding the possibilities of how businesses communicate in the built world through its comprehensive capabilities, culture of creativity, knowledge of technology and forward-thinking visual solutions.
About M&T Bank Stadium:
The stadium is widely seen as a leading venue in the National Football League, both for its recent LEED gold certification from the U.S. Green Building Council, and for consistently ranking among the highest in the league for its outstanding fan experience.
About M&T Bank:
Founded in 1856, M&T Bank Corp. (www.mtb.com) is one of the 20 largest U.S. commercial bank holding companies, with more than 700 branch offices and 1,500 ATMs in New York, Pennsylvania, Maryland, Delaware, Virginia, West Virginia and Washington, D.C.